Travis Ross is an IT and Administrative Specialist at the University of Louisville J.B. Speed School of Engineering. His previous positions include the Director of Technology Solutions (SSoE), Director of Analytics (SSoE) and Director of Advising Technology for the University of Louisville. His current professional interests include academic and research technologies, student success, leadership, and motivational technology with a focus on game design in everyday life. He received a Ph.D. from Indiana University where his work examined of human motivation, collective behavior, game design, governance and computer-mediated societies. His work is published in numerous books and journals. He is also an experienced farmer, horticulturalist and co-owner of New Blooms Nursery in New Albany, Indiana with his wife and family.