Michael J. Barone (Ph.D., University of South Carolina) is the Brown-Forman Professor of Marketing at the University of Louisville.  Dr. Barone is an expert and leading authority in the areas of consumer research and consumer psychology .  He has published more than fifty peer-reviewed articles, with over twenty of these appearing in the Financial Times Top 50 Business Journals (an international ranking of the top fifty business journals).  Mike has been formally recognized for his research productivity by various marketing, consumer psychology, and advertising organizations.  He also serves as Associate Editor and Editorial Review Board member for leading journals in the discipline and has been received numerous “best reviewer” awards in this capacity.  In addition, Mike has provided consulting and expert witness services for a variety of companies, including numerous Fortune 500 firms.