Teaching activities primarily involve courses related to sport marketing and consumer behavior. These courses include:

• SPAD 353 Sport and Film
• SPAD 383 Sport Marketing
• SPAD 653 Sport and Film
• SPAD 683 Strategic Sport Marketing
• SPAD 703 Sport Consumer Research

Mentoring activities primarily involve working with doctoral students.

• Chaired or co-chared 24 dissertations
• Served on 20 dissertation committees