Dr. Shreffler’s research interests center on the intersection of sport management, consumer behavior, and the sport workplace, with a particular emphasis on sales, marketing, and the experiences of employees within the sport industry. Her work frequently explores topics such as ticket sales effectiveness, employee retention and turnover, organizational culture, and the role of communication and relationship‑building in sport business settings. She also conducts research on teaching and learning in sport management education, examining instructional practices, student learning outcomes, and experiential learning models. Across her scholarship, Dr. Shreffler integrates theoretical and applied approaches to better understand how individuals engage with sport organizations as consumers, employees, and learners.