Earned Ph.D. in Communication from the University of Connecticut in 2006, M.A. in Advertising from Michigan State University in 1997, and B.A. in Advertising from Michigan State University in 1996.

After earing M.A. in 1997, began working in advertising at Campbell-Ewlad in Detroit, MI as a media research analyst, assistant account executive, and media planner. and worked on advertising campaigns for Chevrolet Trail Blazer and Corvette until moving to Connecticut to enter a Ph.D. program in 2000.

From 2005 shortly before completing Ph.D., earned Assistant Professor position in the Department of Marketing Communication at Emerson College in Boston, MA and taught two years there before moving to Louisville in 2007.

Has been with the University of Louisville since 2007.

Currently an Associate Professor in the Dept. of Communication, teaching COMM 305, COMM 316, COMM 410/510,  COMM 615.

Also actively involved in the International Service Learning Program (ISLP) with COMM courses (COMM 365/465/564,) since 2016, and has traveled to Crotia, Philippines and Cambodia with students participating in ISLP.

Also teaches COMM 305 and/or 316 at Quality Leadership University (QLU) in Panama City, Panama in summer.